ITAY SEGAL

Digital Marketing & Ecommerce Manager.
Strategy, performance and AI.

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ITAY SEGAL

Digital Marketing & Ecommerce Manager.
Strategy, performance and AI.

ABOUT

ABOUT

I connect marketing strategy with hands-on ecommerce growth.
At Crazy Line, I helped lift annual online sales growth from 10% to 30%.
My experience includes leading three media planners and cross-functional website launches.

Itay Segal — digital marketing and ecommerce manager
Itay Segal — digital marketing and ecommerce manager

I began in client strategy and media planning, then taught myself performance marketing, analytics, HTML and CSS in 2020.

Today, I lead digital at Crazy Line and build SegmentKey with AI coding agents. I am also developing n8n workflows for ad uploads and product-feed optimisation.

CONTACT

SKILLS

SKILS

Ecommerce Growth

I connect marketing strategy with hands-on campaign management. My work spans Google Ads, Meta Ads, Merchant Center and conversion optimisation.

Analytics & Decisions

I use GA4, Tag Manager and Looker Studio to understand the customer journey. I turn funnel insights into clear priorities for campaigns and the website.

Web & AI Workflows

I taught myself HTML and CSS before AI coding tools became available. Today, I build on that foundation with LLMs and agents while developing SegmentKey.

Currently building: n8n workflows for ad-asset uploads and Performance Max product-feed optimisation.

Website Development

From diligent self-study, I’ve honed skills in HTML, CSS, and WordPress, delivering websites with a focus on user experience and optimized conversion paths. My digital marketing background ensures each design meets strategic objectives.

Proficient

Funnel Analytics

Expertly configuring GTM and GA4, I extract and interpret essential metrics for precise campaign analyses. My proficiency extends to setting up custom Looker dashboards, ensuring clear visualization of marketing funnels and highlighting critical conversion touchpoints.

Advanced

Ecommerce & PPC

Over six years in ecommerce and four in PPC, I’ve spearheaded campaigns and supervised agencies. My specialty lies in identifying funnel weaknesses and enhancing conversion rates through strategic precision.

Expert
Proficient
Advanced
Expert

EXPERIENCE

EXPERIENCE

Leading ecommerce growth, hands-on campaigns and a cross-functional Magento 2 launch.
Crazy LineDigital Manager | Sep 2024–Present
Managed ecommerce and hands-on PPC, with conversion optimisation, reporting and automation.
SteimatzkyWebsite & PPC Manager | Apr 2021–Aug 2024
Led three media planners and major-account strategy, including the BE retail launch.
TMF MediaDigital Supervisor | Aug 2018–Feb 2020
Planned digital media and coordinated campaign delivery across client accounts.
MoblinMedia Planner | Oct 2016–Jul 2018
Managed advertiser relationships and coordinated digital campaign delivery.
MatomyAdvertiser Account Manager | Jun 2015–Sep 2016
Leading ecommerce growth, hands-on campaigns and a cross-functional Magento 2 launch.
Crazy LineDigital Manager | Sep 2024–Present
Managed ecommerce and hands-on PPC, with conversion optimisation, reporting and automation.
SteimatzkyWebsite & PPC Manager | Apr 2021–Aug 2024
Led three media planners and major-account strategy, including the BE retail launch.
TMF MediaDigital Supervisor | Aug 2018–Feb 2020
Planned digital media and coordinated campaign delivery across client accounts.
MoblinMedia Planner | Oct 2016–Jul 2018
Managed advertiser relationships and coordinated digital campaign delivery.
MatomyAdvertiser Account Manager | Jun 2015–Sep 2016

Explore Further Details of My Career on LinkedIn

Linkedin

PORTFOLIO

PORTFOLIO

Responsive website design & dev

Responsive landing page design & dev

Looker studio ecommerce dashboard

A 5 min marketing 101 video

creative design & copywriting

CONTACT

CONTACT

Looking for a digital marketing expert?
I'd love to hear from you!

Looking for a digital marketing expert?

I'd love to hear from you!

+972 54 777 2242

Email admin@itay-digital.com